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PUBLIC RELATIONS

Where to Market Library Events

This document is meant to provide information to Work Groups and individuals to help you market your items and events.

  Staff and Student Email: 

Campus Life Today—UW-Stout All Student Email

To add your event to this daily email go here:  https://orgsync.com/11321/forms/62800
This page also provides guidelines, schedule and a sample submission

   UW-Stout Today—UW-Stout Faculty/Staff Daily Email

To add your event to this daily email go here:  https://orgsync.com/11321/forms/48003/show

Reach Out and Collaborate:

Press Releases/Local News: University Marketing handles press releases. Jerry Poling writes most of them and requests that if we have something going on to let them know. They are always looking for stories/items that reflect positively on Stout and things that will be of public interest. If in doubt, contact them and they can decide to come to the event or not.
Contact Info: Jerry Poling polingj@uwstout.edu   Hannah Flom:  flomh@uwstout.edu

MSC Table Tents: Coordinate with the MSC Service Center. They will require an example of your 4x6 card to show the coordinator. Upon approval you will have to insert the information into the numbers slots you are given. Table insert guidelines are here: http://www.uwstout.edu/studentcenter/upload/Table-Tent-Insert-Guidlines.pdf

MSC TV Slideshow Ad: The policy and instructions are located on ORG SYNC here:  https://orgsync.com/11321/files/260581/show

MSC Posters: These can be hung in the MSC via the Service Center as well.
http://www.uwstout.edu/studentcenter/upload/Bulletin-Board-Posting-Guidlines.pdf

Check This Out!: Provide information to Graduate Assistant supervisor (Sue)

Posters & Signage: Provide information to Graduate Assistant supervisor (Sue). 

Lobby Display:  

Exhibit Space: Information on how to use the lobby display are located here:  http://www.uwstout.edu/lib/services/exhibit.cfm 

Electronic Slideshow: See guidelines for submissions below.

Blog & Social Media: See guidelines below.

          

Event Calendar and Public Relations Policy

This document is provided to outline the role the public relations committee plays in library events.

Lead – Public Relations Committee plans and promotes event.

Partner – Public Relations Committee will help promote an event, service, etc., upon request, that is being planned by another group.

Lend Support – Public Relations Committee provides the tools for you to promote your event, service, etc. 

  • Provide information on where to market library events (see above)
  • Post to social media – you provide photos and content
  • Graduate Assistant:  Can help with social media postings, Porcelain Press, library lobby slides and posters. Contact Kate, supervisor, with requests. (Jessy Fall 2014) Current Graduate Student: Michelle Mailey-Noben  maileynobenm0912@my.uwstout.edu
  • Circulation students: Contact Circulation supervisor with requests. Can help with simple signage, displays and more, depending on skill set of students.

 

 

 

Event

Public Relations Role

January

 

 

February

 

 

March

Wrapped Book Event

Lead

April

National Library Week

Barnard

Youth Art

Partner

Partner

Partner

May

Stout Research Day

Student Artist in Residence Exhibit

Finals Week events

 

Lead

Partner

Lead

 

June

Summer exhibit by Circ

Partner

July

 

August

 

September

New Freshman Orientation/Textbooks

Stout Spirit Day

Backyard Bash

Banned Books Week

Lead

Lead

Lead

Partner

October

Window Decorating Contest

Pumpkin Decorating Contest

 

Lead

Partner

 

November

International Games Day

Partner

December

 

Finals week events

Holiday event

Wrapped book event

 

Lead

Lead

Lead

 

 

Outreach - Potential Opportunities

STEM showcase

Student exhibit space