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APPAREL, FASHION, AND RETAIL MERCHANDISING  Tags: apparel fashion retail merchandising  

Last update: Oct 23rd, 2009 URL: http://libguides.uwstout.edu/apparel  Print Guide  RSS Updates

ADVERTISING DATA            Print Page
  

Advertising Data

Rates charged by advertising media can be identified in Standard Rate and Data Service catalogs.

Print Resources available in the Reference Area on the first floor of the Library

  • SRDS. Business Publication Advertising Source REF HF6121 .S1
  • SRDS. Consumer Magazine Advertising Source REF HF6121.S11x
  • SRDS. Newspaper Advertising Source REF HF6111 .N49x
  • SRDS. Radio Advertising Source REF HF6146.R3 R33x
  • SRDS. TV & Cable Source REF HF5905 .S746
  • SRDS Media Resource Center  
    Includes advertising calculators under Support Services. Need to subscribe for full text information.
 

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